Our goal is to further strengthen cooperation with the state agency CzechTourism, which supports the promotion of Czech golf at home and abroad, and thus contribute to the development of golf tourism in the Czech Republic. This cooperation helps not only to increase the activity of domestic players, but above all to appeal to foreign tourists and increase the number of visitors to Czech golf resorts. We see the promotion of golf tourism as a strategic area of AGH's activities and we will continue to actively develop it.
In addition to cooperation with the CzechTourism agency, we plan to establish communication with agencies and foreign entities that are professionally involved in golf tourism, including inbound and outbound marketing.
Garant: Radek Srb
Strategic Goals:
To increase the attractiveness of the Czech Republic as a destination for golf tourism.
To attract more foreign and domestic golfers to Czech resorts and to focus on foreign tourists who did not come originally for golf.
Tactical Objectives:
To cooperate with the CzechTourism agency on marketing campaigns promoting Czech golf.
Organise press trips and fam trips for foreign journalists and tour operators.
Establish cooperation with foreign agencies specializing in golf tourism.
Create a single online portal presenting Czech golf resorts and their offer.